Formex is the biggest interior design event at the Stockholm Fair, which is inaugurated by Stockholm Finance Citizen Council Anna König Jerlmyr. The French trend agency Carlins has created the exciting exhibition in the entrance hall, Formex celebrates its 60th anniversary with an exhibition about the table settting through the years - among the speakers are blogger duo Elsa Billgren and Sofia Wood, legendary British journalist Hilary Alexander, and trend analyst Ambre Venissac from French trendy agency Carlins.
Here are some of the highlights during Formex January 14-17:
Trend office from Paris guests
The French trend office Carlin occupies the Stockholm Exhibition Hall with its exhibition Retail hub which is divided into an exhibition area, It Zone, and a meeting area, CoLab Space.
It Zone shows "products of the future", with exhibitors' objects mixed with unique objects and prototypes.
CoLab Space, an oasis where visitors can meet and exchange experiences, is framed by a long table, cozy lounge furniture, classic party games and a DJ playing French mood music. Here is a small pop-in shop where you can shop for selected products from the exhibitors, and to top it up there's a small French-themed serving offering bubble, macarons, croissants, coffee and tea.
Popular theme days return
Last fall, Formex themed days were launched with leading experts and profiles in four areas: Retail, Sustainability, Trends and Brands. It was a success among both visitors and exhibitors.
Tuesday, January 14, theme Retail. From the program:
Lotta Eriksson, Deputy CEO Daymaker, talks about the potential of the customer meeting. Fredrik Palm, Managing Director Desenio, on secure customer meetings in digital commerce. Retail expert Magnus Ohlsson on the trends that guide the customer experience.
Wednesday, January 15, theme Sustainability. From the program:
Blogger duo Elsa Billgren and Sofia Wood talk about decorating with vintage. Researcher Sandra Roos from Rice and how companies should think and act when it comes to sustainability. Erika Frankkila Rydja, Marketing Manager Interface Northern Europe, talks about the step after Mission Zero. Kaisa Avehall from the Laundry Society talks about her revolutionary laundry invention - a laundry spray that saves time, clothes and our planet.
Thursday, January 16, themed Trends. From the program:
Legendary British journalist Hilary Alexander shares her long career and talks about the Graduate Fashion Foundation. Lotta Ahlvar, Formex's own trend expert, on Formex Trends in spring 2020: Concrete Brutalism, Negative Space and Sensational Flow. Mens activist Terese Lann launches his collection "Bloody Awesome" and talks about the platform "My period is awesome" whose purpose is to combat human poverty worldwide. In addition, Terese Stockholmsmässan's toilet facilities under Formex are secured.
Friday, January 17, theme Brands. From the program:
Erika Lövkvist, designer and glassblower, lectures on the theme "To be copied - failure or opportunity?". Johan Nordlund, lawyer and trend pioneer at PRV, about who owns the design of the future. Helena Dorfh, investigator at the Swedish Chemicals Inspectorate, on piracy and chemical risks.
60 years of tablecloths
In 2020, Formex will mark 60 years as the Nordic region's premier meeting place for the design industry. The big 60th anniversary will take place in August, but already the celebration starts with an exhibition about the table settting through the years - "6 decades of table settings". A unique exhibition with porcelain that shows every decade's typical style, curated by stylist Cecilia Tivar.
Unique guest exhibition
Marabouparken Konsthall and Klippan merge under Formex and launch in a joint booth two plaques by textile designer Wanja Djanaieff. The booth also shows pictures of Wanja's designs and a sneak peek of the art gallery's upcoming exhibition "Wanja's life" this summer.
78-year-old Wanja Djanaieff's designer life has been more content than most. Her business has spanned a wide range - pattern design for industry, clothing design, crafts, textile art, design of exhibitions, theatre scenography, educational projects and material development. Wanja has researched new applications of textile raw materials and old craftsmanship, and not least she has been and is an artist, mentor, lecturer and a godly teacher.
Free color courses
NCS Color invites you daily to Color Design Workshops where you can learn how to better and more efficiently work with color and create harmonising colour combinations with the help of NCS, the Natural Colour System.
In the workshop area, Elin Larsson from Elco will also teach the basics of circular design. Elin guides the participants in a circular design exercise linked to their own company. Each participant has the opportunity to submit their circular product as a contribution to the Circular Challenge. Contributions will be judged
