With Berlin and Paris already having started their shows; Mercedes Benz Stockholm Fashion Week takes place January 28-30th.  Further events and trade fairs surrounding the event shall continue until February 10th.

Buyers and bloggers alike will visit Scandinavia’s capital to see brands such as Whyred, Carin Wester, Cheap Monday, Hunky Dory and Marimekko hit the runway.  Collections shall showcase Autumn/Winter 2013 and give a preview of local brands ranges for next winter.

Most shows will take place within Berns or the Mercedes Benz pavilion in Kungsträdgården.

There will also be the H&M Design Award show, encouraging new student talent and awarding one winning finalist €50,000, alongside the opportunity to develop designs to be sold in select H&M stores.

READER OFFER

A pop-up store from Runway Productions International, featuring designers such as Stephen Arthur, has a fabulous offer!  Readers mentioning ‘Your Living City’ when purchasing on opening day shall receive their Stockholm Fashion Week gift when spending 1500SEK, or a ticket to the events agency’s fashion shows when spending 2500SEK.  

Runway Productions International will be at: Drottninggatan 73B, 111 60 from  January 31st to February 2nd, during hours 11.30 – 18.00.

We’ll bring more news from the shows and some exciting coverage next week.

Article: Emma Ladlow

Photo Credit: Romana Correale